![]() ![]() While niche is primarily concerned with the content itself, type focuses on how that content is communicated. Send out holiday-themed newsletters - Black Friday sale is an obvious example, but things like gift reminders and advice on how to do better by using your product are great topics too.The difference between a type of newsletter and a niche: Every type of newsletter can cover almost any niche.Make sure to include those nifty convenient features that aren’t obvious from the first look. ![]() Send information and advice on how to get more out of your product to those who already bought it.Highlight your most popular products - this will keep people in the loop about what you offer.Even in B2B, its people on the receiving end of your emails - use storytelling to make your brand and product more relatable, and make it all easier to read with infographics.I.e., their company’s anniversary, them reaching a milestone in using your product or service, etc. ![]()
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